Introducing Rodial
Rodial was founded by Maria Hatzistefanis in 1999 after spotting an opportunity in the marketplace to engineer a range of non-evasive products that targeted specific problem areas which would normally be resolved through plastic surgery. With a cult celebrity following, and a goal to sell proactively online, Maria, approached dotCommerce and dotAgency in 2008 to talk about a new site and partnership which would see a successful digital strategy in its own right, as well as a website which would support the extensive offline coverage Rodial cultivates.The Site
Rodial is more than just amazing, natural products. Rodial is a lifestyle, which the site had to reflect. A glossy magazine effect was achieved by simple, sophisticated imagery and design, which allows products and celebs to shine. Rodial’s new site incorporated blogs, ‘celeb secrets’ where visitors can see which celebs have recommended products in the press and Maria’s story, giving the background and telling the birth of Rodial. Rodial sells its products globally so dotAgency built a site which can switch between currencies with just one click, easily enabling visitors outside the UK to purchase in their own currency. The products of course take centre stage for Rodial. Stunning photography takes sophisticated packaging to the next level. Complementary products encourage visitors to add more to their baskets, and testimonials from magazines and other customers help affirm customers they are making the right purchase decision.Targeting the inbox
A major benefit to Rodial was eCommerce platform, dotCommerce’s integration with sister email marketing platform dotMailer. Rodial’s email campaigns now account for over 50% of online sales and is the highest traffic source for purchase online. The dotAgency team developed a series of ingenious triggered emails to sit alongside the promotional email campaigns. These triggered emails were product reminders and are set to be sent 6 weeks after purchase when the product is running out. The emails offer quick and easy order of the original product bought, and also 2 other products which are often purchased together alongside the original product. The dotAgency team have also focused on email KPI’s, running online promotions and website pop up boxes, which has seen Rodial’s database increase to 130k in a short space of time.Ever growing business
The first half of 2011 has seen Rodial’s website revenue fly with a steady rise in conversions and basket values increasing by a third year on year. With a combination of search, email and PR, including national press and American TV, dotCommerce has enabled Rodial to take over 21 times more in just one day than the same time the week before. Their flash Summer sale in August, 3 days of 75% off promoted through website sign up, email, twitter and Facebook, saw conversion rates grow by 35% and the average basket order increase by 130% in comparison to the month before.Constant revision
Rodial’s site is constantly being analysed and defined by Rodial and the dotCommerce ecommerce specialists to refine and improve site performance. This focus and on-going work reveals its value to Rodial month on month.“Working with dotCommerce and dotAgency has turned our online growth 360 degrees. We’ve seen a real buz online, all enabled by dotCommerce with the help of our account managers. It all sounds so simple but the reality of putting these things in place would have been so much harder without the dotAgency team. They really know their stuff!”
